Designing the future of luxury
Retail innovation for luxury fashion
AIE London recently hosted an exciting Innovation Day at Burberry HQ to discover, learn, and experience how applied innovation can propel the luxury fashion brand into the future. Together, we shared inspiring insights and experiences that will help Capgemini unlock numerous opportunities for Burberry both today and tomorrow.
Various stakeholders across both businesses and IT teams came together to explore the art of the possible in applied innovation around five key areas: digital and Web3, sustainability, community and loyalty, future retail experiences, and supply chain. The Innovation Day was a resounding success as we received excellent feedback from everyone involved.
Bringing ideas to life
One of the concepts presented at our Innovation Day was the Lola Snap Burberry filter, which combined a physical Burberry product, the Lola Bag, with a social filter in Snapchat. Another industry-specific innovation use case discussed was around 3D printing to offer exclusive, personalized in-store drops and experiences.
Further topics on the day included the authentication and resale of Burberry products, AI-assisted counterfeit identification, supply chain traceability, and an augmented reality experience of a cotton field in California. We even made pre-prepared, personalized 3D printed charms to highlight the potential of transformational innovation around localized product creation.
Highlights
- We came together as one team to explore a number of applied innovation-centered topics in a tangible way, bringing them to life with hands-on experiences.
- We made pre-prepared, personalized 3D printed charms available to select participants to highlight the innovative potential of localized product creation in partnership with Additive-X.
- The Capgemini AIE team brought to life five unique experiences spanning across critical business areas leveraging a plethora of technologies - Web3, Computer Vision, AI, online marketplaces and Blockchain.
“Having a strong relationship with Capgemini enables us to speak the same language. They’ve brought ideas to us that are relevant, we’ve worked together on a portfolio of ideas and then collaborated to make them really relevant.” Mark Mcclennon Global CIO, Burberry
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